Bringing the magic of Christmas to life at Fishers Farm
Malcolm Gilbertson
Founder and Creative Director
Fishers Farm Park has a rich history of providing Santa’s grotto experiences and this year they wanted to make it the biggest yet!
‘Festive Fishers’ is an experience jam-packed with festive fun and activities for the whole family to enjoy. Fishers Farm Park, who are a long-standing creative partner, asked Silverback® to help bring their Christmas 2022 experience to life. We streamlined their existing ticket-buying experience to make it quicker and easier for the end-user and reduce the admin time for their internal team.
We created a dedicated landing page for the Christmas experience, where all the amazing activities included in the package were detailed and the page was brought to life with a bespoke Christmas logo and theme and engaging graphics – including a subtle falling snow animation to achieve that ultimate Christmas feel. The design incorporated the existing suite of illustrations that we had previously designed but with a festive twist, engaging both adults and children, whilst keeping everything on-brand.
“We’ve worked with Fishers Farm Park for a long time now and always enjoy the creative nature of the briefs they come to us with. This was no exception – it was a Troop effort with the creative team working on the Christmas identity and festive illustrations and the digital team working on the web visuals and building a super engaging landing page. We also enjoyed the challenge of theming an external payment system to ensure a complimentary and streamlined user experience.”
“We’ve always loved working with Silverback®. They have such a friendly and knowledgeable team, and they take care to work closely with us to always exceed our expectations on projects. This Christmas the task we set was almost impossible! But, thanks to their dedication to the project, they succeeded, and our Christmas event is sold out. I couldn’t recommend them more.”
