Our website project with Silverback was expertly handled from start to finish. They guided us smoothly through the entire process with a solid project plan, and the whole experience was really enjoyable, even during the busiest of times.
Their creativity and technical expertise stood out, and their strong focus on segmenting and targeting our audiences ensured the design and content was perfectly tailored to their needs. We’re extremely pleased with the end result and would highly recommend Silverback as a company who are very easy to work with and 100% commitment to delivering excellence.
Alex Claydon
Head of Corporate Communications, Aspire Pharma
Discover
UK-based Aspire Pharma is a global life science business devoted to patient care. Through research and development they manufacture medicines that are delivered to healthcare professionals, the NHS, and patients.
Fresh, dynamic, and innovative, Aspire makes a real and committed difference to patients' lives. From dermatology and oncology to respiratory and anti-infectives, Aspire’s therapies are designed to improve the lives of patients all over the world.
The services of Silverback® were enlisted to assist with a brand refresh and website redesign that aligned with Aspire’s 5-year growth strategy, which includes a strong UK base, international expansion, and intellectual property growth. They needed a corporate website that communicates the company's vision, values, and growth strategy, while enhancing its online presence and engagement with key stakeholders, including patients, healthcare professionals, investors and partners
With previous experience in the healthcare sector with clients’ Test Him and Smiles + Smiles, the Troop knew that producing a digital product that was clear and informative was the name of the game.
Through discovery sessions and workshops with key stakeholders, the Troop commenced operation ‘brand audit’ to review and research brand design ideas, develop first iterations and formulate presentations for the client.
Design
The brief from Aspire was crystal clear with the objectives that they wanted to achieve. The Troop needed to develop a visual language that highlights Aspire’s commitment to delivering valuable healthcare solutions, as well as reflecting the business’s long-term growth plans.
The Troop set about work on designing a website that was clean, fresh, and agile. Reflecting the nature of Aspire’s business principles was key to informing visitors of valid expectations. The Troop wanted to enhance the molecules of Aspire’s visual fibre and create an identity that was appealing, informative and inviting for both healthcare professionals and patients alike.
Develop
With clean and cohesive digital foundations laid in the form of a rebrand and website, the Troop were asked to create extra collateral assets to share that were in line and on brand with the new website and visual identity.
Whatever stage of life a brand is in, ensuring assets and comms have a consistent visual identity is key to memorability. Make it bold, fresh, and relevant, and we’re onto a winner.
Deliver
A catalogue of social media assets was created, as well as email signatures, letterhead, business cards, and powerpoint presentation means that Aspire Pharma’s visual identity is now fit for purpose and ready to help more people in the world live healthier lives.
'We help, we care' is the leading headline on Aspire Pharma’s new website, and much like Aspire, we love to help, and we love to care. It’s what makes our creative partnerships stand up, stand out, and shout about the things we believe in.
