Itarmi
Itarmi – disrupting the antiquated IT supply chain
Over the past year, we've had the pleasure of teaming up with the awesome guys over at Silverback, and I have to say the work they have delivered has been nothing short of exceptional. They have carefully crafted our Brand Guidelines taking on board every request we had, and they have given our website a whole revamp that has to be frank, the 'wow factor'.
Jenni Riley
Co-founder and Chief People Officer
Discover
Itarmi connects expert IT engineers to brands globally using their Saas platform. This allows customers to reduce cost, complexity and their carbon footprint and it allows IT professionals to find work through an effortless mobile journey. The team contacted Silverback® to align their branding with their global, technologically advanced business. Before beginning any design we worked closely with Itarmi to define their values, mission and tone of voice – so this can be incorporated into the brand. We worked on modernising the brand, updating their original Wolf head logo and supporting with seamlessly distributing deliverables across all channels.
Design
Through the design stage we refined their colour palette and created a ‘global gradient’, and set rules for colour and typography styles. Throughout the project we knew it was important for Itarmi to be known as a global brand, we did this through creative and flexing a globe graphic with light up nodes which are connected.
Develop
The website carries through the global gradient as a background animation, a custom cursor is added as well using the glacial green with an alter outline which follows behind. Itarmi’s services and platform is explained through custom animations to explain the benefits of being an Itarmi customer or joining the pack as an engineer. A CMS integration allows the team at Itarmi to update case studies, news and testimonials as they wish.
Throughout the project we also created a brand book, which presents Itami’s strategy, brand assets, logo use, fonts and colours. We also created templates for social media, a letterhead, an email signature and marketing emails, in order for the brand to stay consistent on all channels.
Deliver
This development of the brand with the introduction of a new colour palette and brand assets shows Itarmi as the forward thinking, global brand they are. Us and the client are very proud of the new brand and website. We look forward to the ever growing future of Itami!
If you are looking for a creative partner for your next project, get in touch today.
