What does 'digital' mean? Website? App? UX? UI? Web design? Web build? Digital Marketing? Social? What’s the difference? Or is it more like spot the difference? Can you live without the latest web development? Can you afford to skip the website maintenance you might need to keep your ‘house’ standing tall and your brand’s integrity intact?
If you answered six ‘yeses’, one 'don't know', one 'maybe', and two ‘does that really matter? 's, then ding, dong… Oh, what? Wait, sorry, contestants; there aren’t any prizes for that. It was just a few prods to agitate the digital bubbles found in the cauldron of witchcraft that is the world wide web. Okay, we’re being silly, but it can seem that way at times, can’t it? Magic.
It’s not your product. It’s not the heartfelt passion poured from the kitchen counter in the early hours of morning while you’re conceiving this crazy concoction of a future career. And it’s not the blood, sweat, or brains behind the operation. It’s all just… ‘digital’ right? Or is it?
It’s not just digital…
Can you hear ‘digital’ calling out your name? Digital here, digital there. Unless you’ve purposefully found yourself living a life of hermitage within the confines of a dark cave, miles beneath the earth’s surface, digital is and has been everywhere. For quite a while.
And hey, if you are living in a cave, then you’re probs just chilling, maxing, and relaxing all cool and not even reading this anyway. It’s not new news; it’s not even old news. It’s just the time we live in. Like the moon rising, waxing, and waning. It’s a virtual, digitised, coded, cloud-based matter of fact. Nothing more, nothing less. Okay, maybe it’s a bit more than that.
Innovation, technology and digital have become seemingly essential to everyday life. Obvs. But here's the question: is your brand shining in the spotlight of your digital presence or is it getting overshadowed by the endless metadata-driven competition?
Like the light of the silvery moon, the Troop of Silverback® are here to show you that digital isn't just a moan and groan on an early rainy morning but more like the down-to-earth, lifelong friend that keeps you in check when you’re having a bad day.
Similar to anything that works wonders, ensuring your digital output is a successful one, applying experience, skill and instinct has the ability to shape and finesse your brand.
Digital done with distinction can help tell your story, engaging and switching would-be customers from passers-by to daily advocates and firm believers in your brand. It’s become an essential, if not the missing, piece of the puzzle for brands to complete and repeat customer journeys.
The instinct? The experience? The skill? Luckily, found within a click, a call, and a conversation away, the Silverback® Troop are here to bring the kind of authenticity that makes your brand so special and so unique. We’ll talk, we’ll challenge, we'll discover. We’ll plan, we’ll map, we’ll explore. It’s not just digital; it’s work with purpose.
What does ‘digital’ mean?…
A website to showcase your services, an online booking system to convert sales, a dropship online shop to reduce overheads, an app to service your superfans when they need you… A wondrous array of ways to connect, share and provide the kinds of platforms for brands to truly flourish in this blessed age of digital lies within touching distance. Ah, what a time to be alive.
The definition of the word ‘digital’ is commonly applied to any electronic device that stores data and numbers. Like a digital watch, a TV remote, your car's SatNav, or your smartphone. That’s all digital. But in the marketing strategy and design agency world, it can be applied to all those cool online components that increase your visibility and create the kind of awareness that can transform your brand from a boutique to a behemoth.
Your digital accessories are the responsive website featuring smooth animations, uninterrupted showreels and large hero images with quick load times. Great for usability by your customers, making the experience one of ease and memorability. It’s an experience your customers will share with their friends and adopt as one of their day-to-day go-tos.
Digital is the app that replicates your brand's form, functionality and values through arduously and thoughtfully designed user interfaces and the seamless satisfaction of your platform's user experience.
Mobile, tablet, desktop. Digital is the online world that connects your offline operations and fulfils the demands of your customers anywhere and at any time.
“Why do I need a specialist web designer?”
Whether it’s a website or an app, making sure your brands’ values truly come through everything you do digitally is easier said than done. More than merely a one-page website with a pretty picture, some contact details and an ‘about us', your digital presence is the onscreen persona of your brand, an online window for people to peer, look and decide whether they want to stay for dinner or move on to the next place that looks nicer and feels a bit more ‘them’.
Whatever your intentions for world domination, making sure the path out of the jungle is clear for all to tread through with leisure and ease is no mean feat. We’re not saying you’re not able, far from it. You’ve got business to take care of; that’s why you’re here. Our purpose? To work alongside you, together as your creative partner.
Talking of pathways, that’s exactly what Silverback® helps create. We clear the way for your brands’ fans to clearly work their way through your online platforms, finding the information they need about you to make their decisions and give you their time.
Through our creative process, we'll do market research, speak with any necessary key stakeholders and find out where the ultimate destination is for your customers and what it looks like. We’ll uncover the ambitions and the goals needed to ensure a maximum return on your investment. And with this information, the Troop will map and design a website that not only informs but also feels the way, effortlessly guiding your customers to their intended destinations with all the comfort and consideration of a cool coffee break floating in the clouds above. Dreamy.
So if you want to concentrate on getting business done but have a million things to do on your digital to-do list, then what we’re saying is that the Silverback® have the specialist web designers, UX/UI specialists, and creative experience to deliver a digital rollout that truly stands out from the crowd.
It’s not an ‘app’. It’s not a ‘website’. It’s work with purpose.
Here at Silverback®, we don’t just have web design specialists and web developers that build super beautiful websites and connected apps. Well, we do, but we also create partnerships that ensure your brand stays relevant and stays real.
Understanding your brand’s integrity means applying the same values to everything you do, both online and offline. And when it comes to sustained success, it’s a non-negotiable. We get that, which is why the trust, honesty and integrity that we invest into our partnerships mean we’ll develop and maintain your digital presence with you, every step of the way.
Like our gorilla friends in the jungle, we share our knowledge for the greater good of the Troop. And once we’re partners, we consider you one of the Troop too.
It’s not just a website to us. It’s not just an app for the app store. And, by ‘eck, it’s not just digital. It’s digital that works with purpose.
