Colours, logos, visual identity, icons, animation, digital, print – when it comes to 'creative', the list of what you can create is almost endless. In a time when it’s never been easier to produce branded content, why the heck do you even need a creative agency? Why pay for a design agency when you can do it for free, right? What do creatives even do all day anyway?
It’s not just creative…
Anyone can do it. The scientific discovery of our brain’s powerful neuroplasticity indeed suggests that we are capable of doing something that we’ve not done before; do it more… then a bit more… and eventually we’ll get responsive results. Go, humans – we’re seriously cool.
But when you’re trying to run a business efficiently, productively, and profitably, then hand on heart, do you have the time, resources, and in-house capabilities to implement a creative campaign with the attention, foresight, and consistency it needs to be a resounding success? Perhaps the answer is a confident ‘yes’? You, friend, are a super trooper – we salute you. But in your heart of hearts, if the answer is a ‘no’, then we’ve got you and we’re here for you.
New logo? Up-to-date colour palette? Iconography? Fresh coat of paint? Animated content for your socials? TV advert featuring your brand launching into the far reaches of space? Well, if you’ve got the money, then we’ve got all the potential honey you could want to slap around those salacious lips of yours. Seriously though, whatever kind of creative you may be exploring, the experience, wisdom and knowledge that the Troop have collectively gathered from the forest floor over the years mean that we have built a creative agency capable of transforming your business into the boutique high street brand or international corporate colossus that you intended it to be.
Turning up the volume on your visual identity
“Bold, beautiful, brilliant, wow, you look brand new” are just some of the comments we received when we returned from a recent trip to the jungle’s resident beautician to take care of some unwanted nasties. We jest, but truth be told, when you approach your brand’s visual identity, the aim of the game will always be about the response you receive. Does your brand speak the same language as your customers and more importantly, can they hear you beyond the canopy of trees and dead wood that might be in your way?
Your visual identity is your logo, your core colour palette and your brand’s name, as well as your descriptor and brand slogan if and should you choose to incorporate them. It’s the face of your brand, the bit that people might see first, and boy-oh-girl, it’s got to make a great impression, make people talk, and make people engage.
First impressions count! The power of creative design.
They say never judge a book by its cover, but in the cold, harsh reality of human evolution, we still persist with making a judgement within seconds of seeing something. Which means that first impressions really do count. We look, we see, and we remember.
The Silverback® Troop use all the information collected from our discovery sessions to work on a considered and carefully thoughtful visual creative. Like hearing a call from the wild, we explore with instinct and locate colours, fonts, accents, and graphic design elements to create an identity that is true to your brand’s vision, mission, and values. It’s a signal that calls to your customers and clients and a beacon that shines brightly, encouraging all who see it to say, “hey, I love what they do – let me give you my time, energy and respect."
Whether it’s placement on brand activation assets or used in multimedia presentations, your visual identity has the ability to be wherever you want it to be. To make the most of those first impressions, ensuring all assets are visually on brand is a must. And to be remembered for the right reasons, your visual identity needs to be used methodically and strategically. We’ll provide you with your brand guidelines, which, as well as your vision, mission, and values, will include everything from colour and pattern palettes to image style settings and colour codes. This biblically important document is your guide to greatness.
It’s not just creative. It’s work with purpose. It’s brand integrity.
What is a creative partner?
Here at Silverback® HQ, we don’t just do the job. Like our forest-dwelling namesakes, our Troop has taken the time and care to refine a creative process that allows for candid honesty and a sharing of knowledge that makes relationships flourish. We call it a creative partnership.
The partnership starts like any other. We meet, we greet, we begin. Our internal process of ‘discovering, designing, developing, and delivering’ means that before we put any kind of pen to paper or pixel on-screen, we ask all the questions you can think of.
So much more than pretty colours, nice fonts and on-trend typography, here at Silverback® we don’t just put together what we think will work; no, no. Our Troop works with you, employing a tireless brand enquiry that produces honest, original and creative visual content that helps your brand stand tall, loud, proud and visible to your targeted crowd.
We explore, examine and unearth the elements that make your brand distinctively different from your competition. As 90s R&B sensation Montell Jordan once so soulfully sang, ‘this is how we do it”. And from what we’ve been told by our esteemed clients and partners, it’s a process that works.
And it doesn’t stop there. The Silverback® Troop can stay by your side, your trusted creative partner who ably assists you with a creative output that helps convert sales, while you get on with all the other important bits that make your business tick day to day.
Whether you choose a retainer option or choose to work on a project-to-project basis, we’ll help you and your brand stay consistent, relevant and refreshingly different.
