Should I use a sector specialist agency?

Great question. And right off the bat, we can confidently say that if we did niche, would you even be here reading this FAQ?

We're Silverback, and we work with bold brands that are up for challenging convention and get the value of design. The key here is "bold brands". While there are some benefits to niching, our common thread is simply compelling brands who want to make a roar of distinction.

We don't niche. (Or do we?)

By client, industry or sector — no. But in a way, we do have a very strong niche of our own, which is brand identity and visual communication. We are all about brand and comms, and within that, our disciplines are design, identity, marketing, and even motion and video.

But you won't understand our sector

We absolutely will understand your sector, because we'll take time to do so through Troopwork®. Part one, arguably the most important, is Discover — we jump right into your brand, questioning, researching and strategising to get to the heart of what makes it unique.

Don't say "no" to niches, say "definitely" to diversity

Diverse views and opinions make for more effective, efficient and successful teams. For us, a broad spectrum of creative, crazy and clever clients is all we've ever wanted, and it's all we'll ever do.