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FAQ 02

What is your long-term vision for our brand?

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Malcolm Gilbertson, Founder & Creative Director

Malcolm Gilbertson

Founder and Creative Director

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For great brands the world over, the work around vision is never over. It's not a "set it and forget it".

Vision is a living, breathing thing. It's organic. It's something that needs to be nurtured, evolved and most importantly of all, discovered in the first place.

It always starts with discovery

We believe your long-term vision isn't always something you can articulate right away. That's normal. Often, it takes a bit of digging, honest conversation and a fresh perspective to bring it into focus.

It's not your vision, it's our vision

That's a collective "our". It's fundamentally important that your agency shares the same vision as you. We put ourselves in your shoes and those of your customers — this dual perspective lets us offer ideas you might not have considered.

In it for the long haul

Our best relationships are long-term. We evolve as you do. We've had clients return to Silverback even after many years away, because they remembered the duty of care we applied to their vision. That's a great feeling for both agency and client.

What sets us apart isn't just experience. It's how much we care. We challenge, support and guide with one goal in mind: helping you become who you truly want to be.

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