Branding that Works with Purpose

Does brand strategy really matter? Or is it all a bunch of overgrown bamboo? Can your brand survive the twists and turns of the tornado-like economic climate without it? What does brand strategy even mean?

It’s not just branding…

You’ve had an idea, a bright spark, a thought that may change life as we know it for the better. Hooray and hurrah, but oh, wait, what’s that rustling in the bushes, ready to bamboozle everything? Bra-bra branding! Whether you’re a tech company disrupting the aerospace status quo, an education provider inspiring students, or a healthcare facilitator helping those most in need, to truly cut through the noise, you need more than just a life-saving service or product – you need a brand that speaks volumes and stands out from the crowd.

Logo, name, colours? That’s branding, right? Kind of-ish, but not quite. The aforementioned ditty can be a common misconception when it comes to branding.

Like anything with substance, there is an entire ecosystem that lies beneath the surface of what you think everyday people and potential customers see. Need some help to scratch that itch on the back of your brand that you can’t quite reach? Enter the Silverback® Agency.

What’s a brand strategy?

Let’s break it down – a brand strategy is a procedural document that informs and illustrates a brand’s essential building blocks to key stakeholders. That’s the tired and sleepy definition of brand strategy, but really it’s like this…

A need-to-know document (that should eventually become etched in your mind), the contents of your brand strategy consist of key information from discovery sessions, audits and market research, refined to reveal a vision, mission and values that authentically align with your brand.

It tells you your brand positioning and inspires your brand identity – it’s the guideline that keeps your brand balanced and in harmony with your purpose. Like a blueprint, but better, and way more empowering.

Seek and you shall find… the discovery sessions

We sit you down for fireside chats and head out on jungle expeditions to discover the heart, soul and north star of your brand’s integrity. Through questions, queries and incessant curiosity, together we’ll map your brand’s journey and devise a brand strategy that’s authentic, true, and completely you.

Our brand evolution process provides you with a purpose, a vision, a mission and values that are aligned and sacred to your brand's culture, inside and out. Heck, it’ll even communicate that culture to all those who step through your digital door. It’s your MO, your mantra, and your go-to guide to keeping your brand on track and in line.

These are the words that will create your company culture and, if consistently and correctly used, will create memorability, longevity, and legacy. It’s powerful stuff, seriously powerful.

Keeping your brand on track

These small but mighty elements of your brand strategy will not only be the compass to your comms but, in fact, guide everything hereafter – user experience, digital marketing strategy, web copy, and even your customers… it’s not just brand strategy; it’s work with purpose.

When we head out into the jungle, we don’t just blindly begin our adventure without a map. We’re prepared for whatever the jungle has in store for us. We know the way to fresh water when we need it, and we know which coloured berries to pick to keep us alive. But most importantly, we have the directions that will lead us home whenever we’re lost. It’s brand strategy. It’s work with purpose.

Here at Silverback® HQ, agency life isn’t just about the creative, the colours, and the whiteboard sessions powered by caffeine (but they help). And it’s not just about the clients, the projects, and the pitch decks (but they help). We’re more like the eponymous gorillas that inspire our name and nature. We’re bold, we’re collaborative, we’re genuine, we’re instinctive, and we’re playful… but most importantly, we care. Ahhh. Cute, right?

No seriously, we care about who we work with and we care about the work we do. We care about the process to discover your position and place in the market. We care about the little things. The curvature of the perfect croissant… that sort of thing.

It’s not just a brand or a business (or a bakery); it’s branding that works with purpose.

So, you bring your passion, we’ll bring ours, and together we’ll start creating some serious purpose.

Troop Tip: Having a manic Monday? Forgot to take the road that leads to opportunity? Fear not, just whip out your brand strategy document, expertly prepared and delivered to you by your creative partner, Silverback®.

• read your vision, mission, and values aloud and proud (preferably to your cohort of colleagues)

• dress head-to-toe in your brand colours

• hey presto, we’re back in the game