Why can some agencies be so expensive?

Expensive? Us!? Well, okay. Let's be realistic and relative here.

Agency pricing is, for the most part, more than a few thousand pounds, whatever the project. Independent agencies like ours sit in the gap between freelancers and larger group or owned agencies — and that's quite a big gap.

So why do we charge what we charge?

Agencies sell time and services. For us to deliver both, we need people and products. Good people cost money — and those good people are in demand. We want expertise, experience and dependability, and we make sure our staff are well paid with a salary, benefits and the culture we build around the Troop.

Products — web hosting, computers, servers, design software, CRMs and various other tools — all add up but are imperative to business as usual.

So, are we expensive?

We're not the most expensive. We're also not the cheapest. Our price combines our experience, our time, our costs, our process and enough to make some profit and continue to scale Silverback as an unrivalled Troop of visual communication specialists.

Think of agency costs as an investment. Rather than asking, "Why are you so expensive?" ask us, "Are you a good investment?" To which we will always answer, "Yes".