Journal

Journal index

Troop collage

The jungle is massive: 15 years of Silverback®

Malcolm Gilbertson, Founder & Creative Director

Malcolm Gilbertson

Founder & Creative Director

November 6, 2025

A sand sculpture engraved with the Coastland College name, with a branded Land Rover Defender on the beach

Silverback® deliver bold new identity as Weymouth College and Kingston Maurward College unite as Coastland College

Malcolm Gilbertson, Founder & Creative Director

Malcolm Gilbertson

Founder & Creative Director

September 15, 2025

A group of Gorillas walk through the jungle

Planet of the APIs: harnessing AI to supercharge our services

Malcolm Gilbertson, Founder & Creative Director

Malcolm Gilbertson

Founder & Creative Director

May 15, 2025

FlightStory hero section

Creative Partnerships that soar: Silverback® Studios X FlightStory…

Malcolm Gilbertson, Founder & Creative Director

Malcolm Gilbertson

Founder & Creative Director

March 11, 2025

Illustrated graphs in the Silverback® branding

Unlock your potential with our paid media audits and strategies

Rachel Rhodes, Head of Marketing

Rachel Rhodes

Head of Marketing

March 10, 2025

An illustrated image of website wireframes

A marketer's guide to website excellence

Malcolm Gilbertson, Founder & Creative Director

Malcolm Gilbertson

Founder & Creative Director

February 28, 2025

Dove Branding, Real Beauty, Real Harm

Thought Leadership: Can brands really have integrity?

Malcolm Gilbertson, Founder & Creative Director

Malcolm Gilbertson

Founder & Creative Director

January 2, 2025

A graphic in Silverback branding about internal and external comms

In and out: How internal comms shapes your external brand

Malcolm Gilbertson, Founder & Creative Director

Malcolm Gilbertson

Founder & Creative Director

December 3, 2024

Malcolm Gilbertson and a microphone, with speech mark graphic that says Trooptalk

Trooptalk™… The rebrand of Steven Bartlett

Malcolm Gilbertson, Founder & Creative Director

Malcolm Gilbertson

Founder & Creative Director

October 1, 2024

A bus stop graphic for Brooklands

Silverback® rebrand Brooklands Technical College for a bright and thriving future

Malcolm Gilbertson, Founder & Creative Director

Malcolm Gilbertson

Founder & Creative Director

September 27, 2024

An AI generated image of a dragon and a gorilla

Steven Bartlett: What happens when a Dragon meets a Gorilla?

Malcolm Gilbertson, Founder & Creative Director

Malcolm Gilbertson

Founder & Creative Director

July 25, 2024

A heart shape with a sad and happy face in the Silverback brand colours

Getting emotional: How does your brand make customers feel?

Malcolm Gilbertson, Founder & Creative Director

Malcolm Gilbertson

Founder & Creative Director

July 1, 2024

A venn diagram in Silverback branding, one side says branding the other says marketing

Build a better reputation: Improve the relationship between brand and marketing

Malcolm Gilbertson, Founder & Creative Director

Malcolm Gilbertson

Founder & Creative Director

May 30, 2024

Four Icons in Silverback Branding on a green background, a lightning bolt, a smiley face, a heart, and a briefcase

Want to be someone's favourite employer? Here's how

Malcolm Gilbertson, Founder & Creative Director

Malcolm Gilbertson

Founder & Creative Director

February 19, 2024

A graphic in Silverback branding

Internal comms: Supercharge your strategy with the power of creativity

Malcolm Gilbertson, Founder & Creative Director

Malcolm Gilbertson

Founder & Creative Director

January 19, 2024

A graphic which says to print or not to print

To print or not to print… that is the question.

Nick Thomas, Head of Design

Nick Thomas

Head of Design

May 25, 2023

The letters Qbk with guide lines

At the centre of a brand is… guidelines? Hear us out.

Malcolm Gilbertson, Founder & Creative Director

Malcolm Gilbertson

Founder & Creative Director

April 18, 2023

Festive Fishers logo overlayed on a snowy background with pine trees

Bringing the magic of Christmas to life at Fishers Farm

Malcolm Gilbertson, Founder & Creative Director

Malcolm Gilbertson

Founder & Creative Director

December 19, 2022

Mal and another man standing in front of some graffiti of a Gorilla

10 lessons learned from 10 years of running an agency

Malcolm Gilbertson, Founder & Creative Director

Malcolm Gilbertson

Founder & Creative Director

May 16, 2022

A modern shower with neutral toned walls

How to create great marketing images before you're ready to launch

Claire Woodward, Marketing Manager

Claire Woodward

Marketing Manager

April 21, 2022

A group of men playing Rugby

The power of a rebrand and website for local club Cranleigh RFC – the right attack

Malcolm Gilbertson, Founder & Creative Director

Malcolm Gilbertson

Founder & Creative Director

September 2, 2021

Beauty products on display on a table

The Rose Tree – Being seen is the challenge

Malcolm Gilbertson, Founder & Creative Director

Malcolm Gilbertson

Founder & Creative Director

August 19, 2021

People in a crowd, a woman with her hand up, the words attract, engage, retain and repeat overlaid

Designing the employee journey: Attract, Engage, Retain, Repeat…

Malcolm Gilbertson, Founder & Creative Director

Malcolm Gilbertson

Founder & Creative Director

June 14, 2021

Wingtip Brewery cans in a line surrounded by ice and steam

Wingtip Brewing Company – Onwards and upwards

Malcolm Gilbertson, Founder & Creative Director

Malcolm Gilbertson

Founder & Creative Director

May 25, 2021

Fishmongers hall paddles

Creativity with 13th century constraints

Malcolm Gilbertson, Founder & Creative Director

Malcolm Gilbertson

Founder & Creative Director

January 11, 2021

Rathfinny wine bottles in an ice bucket

Rathfinny Wine Estate – why location really matters

Malcolm Gilbertson, Founder & Creative Director

Malcolm Gilbertson

Founder & Creative Director

November 2, 2020

A speaker like grill with the old Silverback logo on it

Rebranding a gorilla

Malcolm Gilbertson, Founder & Creative Director

Malcolm Gilbertson

Founder & Creative Director

September 10, 2020

A plane hanging from the ceiling of the imperial war museum

Imperial War Museum – are customers re-inventing the brand?

Malcolm Gilbertson, Founder & Creative Director

Malcolm Gilbertson

Founder & Creative Director

August 3, 2020

Seam beauty products arranged on a white background

SEAMS Beauty – ambition to be THE company

Malcolm Gilbertson, Founder & Creative Director

Malcolm Gilbertson

Founder & Creative Director

June 12, 2020

Bars of soap and lemons arranged on top of grass

The English Soap Company – creating a brand with heritage

Malcolm Gilbertson, Founder & Creative Director

Malcolm Gilbertson

Founder & Creative Director

May 1, 2020

A keg, a stein, two bottles and a can of Harvey's bitter, on a wooden shelf with a wooden wall in the background

Harvey's Brewery – the 21st century brand

Malcolm Gilbertson, Founder & Creative Director

Malcolm Gilbertson

Founder & Creative Director

April 24, 2020

Grapes in a vineyard

Sedlescombe Organic Vineyard – appealing to a younger audience

Malcolm Gilbertson, Founder & Creative Director

Malcolm Gilbertson

Founder & Creative Director

February 18, 2020

A selection of products from Bee Good Cosmetics displayed on a wooden table

Bee Good Cosmetics – creating an ethical brand

Malcolm Gilbertson, Founder & Creative Director

Malcolm Gilbertson

Founder & Creative Director

February 18, 2020

A close up shot of a man pulling in a net on a fishing trawler out at sea on a sunny day

The Fishmongers' Company: A Modern Brand with Traditional Values

Malcolm Gilbertson, Founder & Creative Director

Malcolm Gilbertson

Founder & Creative Director

November 14, 2019

The logo for Carolyn Lodge Travel with Machu Picchu in the background

New website for award winning independent travel agent

Malcolm Gilbertson, Founder & Creative Director

Malcolm Gilbertson

Founder & Creative Director

August 1, 2018

The Fishers Farm logo overlaid on a freshly cut meadow with trees in the background

Fishers Farm rebrand and website launch!

Malcolm Gilbertson, Founder & Creative Director

Malcolm Gilbertson

Founder & Creative Director

July 12, 2018

An illustration of a firework like explosion in white on an orange background

Creating a brand with impact!

Nick Thomas, Head of Design

Nick Thomas

Head of Design

April 4, 2018

Two large speech marks in white on a blue background

Happy employees equals happy customers

Malcolm Gilbertson, Founder & Creative Director

Malcolm Gilbertson

Founder & Creative Director

March 6, 2018

An illustration which is half tablet, half brochure, in white on an orange background

Tell your whole brand story

Malcolm Gilbertson, Founder & Creative Director

Malcolm Gilbertson

Founder & Creative Director

November 27, 2017

An illustration of a website section with a ruler and pencil underneath, in white on a blue background

Website design, made to measure

Malcolm Gilbertson, Founder & Creative Director

Malcolm Gilbertson

Founder & Creative Director

October 3, 2017

An illustration of a trophy in white on a pink background

Creating winning ideas and results, together

Malcolm Gilbertson, Founder & Creative Director

Malcolm Gilbertson

Founder & Creative Director

August 31, 2017

The nib of a fountain pen silhouetted in white on a green background

Brand consistency from paper to pixel

Malcolm Gilbertson, Founder & Creative Director

Malcolm Gilbertson

Founder & Creative Director

August 3, 2017

An image of the Superdrug team on stage collecting an award

Superdrug Hub wins HR Excellence Awards 2017

Malcolm Gilbertson, Founder & Creative Director

Malcolm Gilbertson

Founder & Creative Director

July 17, 2017