A man and a woman in high visibility vests outside a builders merchant talking while facing away from the camera

Construction Company Branding

The ultimate site branding you can rely on — bringing your values and expertise to life.

New development branding:
Silverback® are here to help you bring out what makes you exceptional and unique. Having a well-defined brand strategy and achievable goals is key – this is our big area of expertise; we truly get to know your brand, values and market, inside out.

Hoardings and site branding:
Hoarding advertising and marketing can be a truly effective way of promoting your brand and development. These can include your logo, some relevant imagery and a clever blurb. All site brandings Silverback® produce are completely bespoke and versatile.

Marketing literature and advertising:
The right messaging and tone of voice needs to be delivered clearly. We can also help you with bespoke integrated online marketing strategy, using data-driven insights, making sure your development is seen by the right potential market.

Development websites and digital:
The world now is very much dominated by technology. Silverback® are digital experts and we bespoke-build everything from front-end templates to the most appropriate CMS – bringing it to life for the ultimate UX.

Paradigm Nine

Sleek branding for a traditional village development

Paradigm Land is an independently owned property investment and development company based in London, which aims to grow as one of the premier boutique developers in UK property. We developed a sleek logo and brochure for their new residential development Nine, located in Ashtead, Surrey. The chosen logo drew upon elements of the proposed new building on site and the number nine. The property brochure uses a clean, modern design, made up of geometric shapes and a sophisticated colour palette to promote the individual apartments to potential buyers. We also created high end CGI’s of the interiors of the apartments and a bespoke site map and floor plans to give potential buyers an idea of what the building would look like when complete. Other deliverables also included vinyl artwork for hoardings.

Modern kitchen with white cabinets, black countertops, wooden floor, window above the sink, glass door leading to balcony where a person stands.

Open brochure showing a modern bedroom on the left and a specification and site plan with text and a color-coded map on the right.

Modern bedroom with a gray bed, light blue and white floral pillows, blue throw blanket, wooden floor, and glass door with white curtains.

Mayfair Private Office

Premium branding to attract global investors

Mayfair Private Office (MPO) is an independent property advisory firm based in London with private and corporate clients all over the world. When they first started up the company, they needed a visual identity and website to reflect the high-end nature of their business. To get to know the client, we kicked off with a workshop to understand their vision for the company. A visual identity was developed using an upmarket font, subtle colour palette and sophisticated photography. We also designed a custom built, fully responsive site with integrated WordPress CMS to enable MPO to update projects and the blog themselves. The site included a timeless identity, full of stylish transitions to reflect the up-market nature of the site and target audience. We are pleased to see our impact has brought positive results.

Mobile devices of different sizes laid on a white background with the Mayfair Private Office website running on them.

Person using the Mayfair Private Office website on a laptop.

Person using the Mayfair Private Office website on a tablet.

APT

Clean, simple and informative

APT Living is an apartment and complex development company, niching in renovating office space, with contemporary furnishings available. The branding is clean and modern, some of the deliverables we worked on included creating some eye-catching and informative lightbox displays showcasing the services they provide and their USPs. This greatly helped with their investment from Hong Kong for one of the larger developments at Kew Bridge. This monolithic brand architecture means all developments take on APT branding, with the location as the differentiator – which is easy to roll out for each development.

Informational display about Apt Living at Kew Bridge featuring images of modern apartment buildings, aerial view of the area, regeneration statistics, location maps, and photos of nearby landmarks.

Aerial view of a cityscape with a dense green park and pond in the foreground and urban buildings in the background.

Real estate brochure layout for Apt Living at Kew Bridge featuring floor plans, specifications, aerial views, and pricing information.

Architectural floor plan of the first floor showing multiple apartment units arranged around two central courtyards with labeled rooms and apartments, main entrance at the bottom center, and views of Gunnersbury Park indicated at the top center.

Construction brand services from Silverback®

Brand strategy & naming

Website development

Logo design

Marketing collateral

Visual identity

Marketing suite design

Hoardings and information display

CGI rendering/animating

Brochure design and print

Social media campaigns

Billboards and ads

Matterport scanning

Microsites

Floor plans & development layouts

About Silverback®

Silverback® is a creative agency built on respect. Our Troop is made up of brilliant minds who come to work to do the work, from big, bold and inspiring campaigns to the nitty gritty of communication strategy. We’re a playful team with a genuine love for collaboration. We think you’ll like us.

Book a discovery call today.