We’ve developed an instinct for knowing what’s right for your brand. Working together, we'll craft your brand strategy and strengthen and enhance your visual identity while delivering exceptional results through effective online and offline marketing comms. We can just sense it.
When your brief comes in, we select the perfect Troop members for the project, and they’re your dedicated team throughout our journey together.
Imagine a place where everyone respected each other and worked together towards a common goal, like it was second nature. Beautiful, eh? That’s the Silverback® mission and modus operandi as set by our esteemed founder and creative director, Malcolm Gilbertson.
To create a company that does things the right way, gives two hoots about producing great, original work every time, and treats staff and clients well. No to ‘them’ and ‘us’, yes to ‘hey team!’
We welcome you into our Troop, to work with us, throwing off the shackles of the traditional client-agency relationship. Building trusting, fun and effortless relationships is what we’re all about – and success follows. Come on in, and see for yourself. Think of a flourishing canopy of comms that provides security and shelter to your very own Troop.
We’re always asked why we’re called Silverback®. Well, silverbacks are big, strong and powerful, with an innate wisdom that goes back for generations.
Silverbacks are respectful of their troop, protecting and nurturing it with their lives. They’re a species that thrive off collaboration, are brave enough to stand up for what they believe in, and know instinctively how to get to where you want to go and which direction to go in. when they’re right. Just like us, mostly.
Meet Mukunda. A silverback mountain gorilla from the forests of Central Africa. Mukunda's wise brow and deep, dark eyes betray his intelligence, acute awareness of his environment, and a sense of the troop. He's gentle, curious, and loves communicating.
Distinctly different, Mukunda strays from the forest floor amongst the foliage and up into the trees, gaining a new perspective on his life down below. It's a head-scratching affair, and never one to look at things from the same angle, constantly asking himself (and others) probing questions.
He shows us that being likeable is your greatest strength. Communication is the key to life. Staying calm under the weigh of responsibility is no mean feat, but if you keep your cool, others around you feel confident too.
The silver moon in our emblem; there as a constant in an ever-changing natural world. A sign that shines brightly - night and day - at the core of our being. It guides us, lights our path, and nurtures our partnerships.
The relationship between Mukunda and the moon is similar to Silverback® and our clients. Communication, guidance, leading with care, and ultimately standing up for one another.
We can’t be called Silverback® and not give back to the incredible gorillas who’ve inspired our ethos. Severely under threat due to deforestation, disease and poaching, where they’re sold as pets and trophies, or as medicine and magical charms. To try and help, we’ve adopted a gorilla from the Susa group of mountain gorillas through the WWF – it’s the least we can do. He’s called Ihoho (pronounced e-hoe-hoe), meaning ‘incomparable beauty’, which is how gorillas are considered in Rwanda.
