The team at Silverback really understood what we needed as a growing business and created a site that empowers us to stay in control of our content without the need for external help. They designed a backend that is intuitive, flexible and very considered, making updates quick and stress-free.
Serena Slatter
Head of Marketing at Buy Women Built
Discover
Spearheaded by Coffee Republic co-founder Sahar Hasheemi OBE, Buy Women Built is the purpose-built platform for female-founded brands. A group of forward-thinking businesses born from necessity, BWB shines a spotlight on brands built by women, prioritising their purpose to grow the UK economy and number of female entrepreneurs. With the UK’s number of women business leaders lagging behind other developed countries by a staggering 30%, for positive action to take place, enhanced visibility is a must. If you can see it, you can be it.
And when you need a bigger spotlight to shine on the growing number of female founders, you should always call in the Troop. The Silverback® Troop, that is.
Silverback® worked in tandem with the BWB team to identify ways to elevate the BWB brand's online presence and provide more accessibility for members to join, communicate, collaborate, and achieve more together. Peer-to-peer purpose that propels progress and puts female founders at the forefront of consumers.
The BWB brand is formed, functional, and funnelling shoppers to buy women-built products. Tick. But when a movement grows as quickly as BWB has, from time to time the original foundations need a little support to handle the weight that comes with growth.
Design
We set to work on designing a website that ensured visitors were struck by the stark economic facts, inspired others to take action by calling on them to become actively engaged BWB buyers, and instilled confidence in young women to believe they can become founders of a brand and businesses. It was important to not only create a website that gave users a clean, easily navigable experience but also provide BWB members with an interface that was accessible, easy to understand and use.
Develop
To the drawing board and the blueprint paper, we were mindful that the information architecture was a must to ensure the information would speak loudly and that the female-founded brands that exist within the BWB community would be clearly seen. Upfront fonts to make the facts speak loudly, bold uses of colour to highlight the brilliance of its members and dynamic video reels to spark inspiration for conscious consumers and future founders.
We took inspiration from the existing BWB brand for the website design, making sure we kept brand consistency and colour at the heart of the project.
Deliver
What a privilege to be part of delivering a website that truly showcases a movement of such magnitude. Our digital rollout has created a space for a community to keep building, keep moving forward, and keep changing the minds of consumers and the way the nation shops.
