Testhim
Making a noise about male fertility with Testhim
Silverback are absolute game-changers! We couldn't be more thrilled with what they've done for us. They took the time to truly understand our brand, our goals, and the unique challenges of our industry. They dug deep into the problems our users face and crafted a clean, functional, and visually stunning website that perfectly communicates our mission.
Ian Stones
Director, Testhim®
Discover
Did you know that fertility issues affect 50 million couples worldwide? Did you also know that in the last 50 years there has been a 50% drop in sperm count? A taboo topic? Balls to that, not anymore. Instead of pulling anyone’s pants down and pointing the finger, male fertility fighters Testhim® are on a mission to raise awareness and create positive change for men who experience fertility issues.
When it comes to fertility, the internet is filled with information that has previously focused on prospective mums, with would-be dads sitting on the sidelines lookIng anywhere and everywhere but at themselves. Newsflash. It takes two to tango, which means dudes who want to be dads need to do their due diligence and make sure things are shipshape down there.
With an existing website built in-house and an increasingly popular podcast, the team knew that to really raise their big boys' banner, they needed more of a professional presence. Recommended by a fellow fertility campaigner and an existing Silverback® client, the Troop was approached to talk tactics.
Design
Wanting to provide guidance, education and ongoing support for men who are facing fertility issues, the team at Testhim® needed a clean, clear and welcoming website for men. While the site is targeted towards men, the traditional female-led investigation into infertility meant that the content and aesthetic would need to appeal to both genders.
There was a deliberate attempt to avoid machoistic words and avoid making light of such a sensitive subject for men experiencing infertility issues. While The Troop weren’t enlisted for copywriting duties on this project, we did need to factor the emotionally charged subject into the design. We kept the design empathetic to the cause, yet still added a splash of fun and humility into the brand and design to ensure the site remained engaging.
The Troop expanded on the branding and visual identity by choosing a considered colour palette that feels health-adjacent without being cold or corporate. Contrasting blues draw the eye to key information and calls to action, while bespoke menu icons add personality and keep the experience feeling distinctly Testhim®.
The website needed to be a place to understand fertility, answer unanswered questions, and identify ways to improve their chances of conceiving. The website also needed to address the clear call to action – for men to get tested – quickly, simply and for free.
Develop
Information architecture together with relatable and contextual content would play a key role in improving functionality and visitor numbers to the website. The Troop created a page on the website to expose medical myths, thereby providing a quick go-to guide helping men hurdle information that may have otherwise been getting in their way.
The Testhim® team worked with the University of Reading to design and develop a questionnaire that helps men identify any missing pieces of the puzzle. For such sensitive information the Troop created a secure portal to keep patient information confidential.
With a lack of available imagery to use, the Troop were mindful of choosing creative, editorial-led stock images without feeling too ‘stocky’. were used throughout the website, which was then complemented with video testimonials to provide raw, authentic and candid content.
A way for Testhim® to provide further support to men is to sell these kinds of products via the popular online commerce platform Shopify.
To simplify the journey, reduce clicks and improve the overall user experience, the Silverback® Troop integrated an existing Shopify store with the website so that consumers can buy supplements directly from Testhim®.
With a popular podcast already in the mix, yet relatively hidden on the previous website, the Troop made an effort to make signposting to the podcast more accessible, obvious, and in-sync with the lead brand of Testhim®.
Deliver
Following a successful launch of the website, Testhim® have recently partnered with world-class central London medical centre Fitzrovia Hospital to open a testing clinic for men. Prospective patients can see their GP who will then use a patient retrieval form to inform the hospital to invite patients in for tests.
In addition to the website build, Silverback® also created a number of digital assets to be used across social media, keeping things consistent, memorable and on brand.
