“Rarely do you find a company who are easy to work with, professional and are more than happy to go the extra mile but Silverback really do deliver on all counts. They have helped us to create an exciting new brand identity as well as delivering a website which is easy for our team to manage and already showing an increase in visitor traffic. We are delighted with what they’ve achieved for us. A heartfelt thanks to the whole team at Silverback.”
Kate Rollings
Marketing Manager, Fishers Farm Adventure Park
-copy.avif)
Discover
The multiple award-winning Fishers Farm Park has been providing families throughout the South East with farmtastic days out for over two decades. A destination that firmly puts family first, Silverback® has been fortunate to have been Creative partner to the farm since 2016. While their brand forms an integral part of their identity, it was important to enhance, evolve, and elevate their now outdated digital delivery.
A new website was required, and ambitions and objectives were outlined from the offset: to deliver a progressive, slick, and highly functional design. The Troop worked to define an optimum visual experience that caters to the different types of audiences and ages that visit the farm. Making the design fun and functional was a must.
Together we developed a wireframe and webflow, exploring, modelling, and simplifying the ultimate customer-focused journey. Once designed, the website will realise an increase in their click-through rate, improving sales and conversions, expanding digital functionalities, and ultimately enhancing the customer and client experience.
Kate Rollings
Marketing Manager, Fishers Farm Adventure Park
Design
Maintaining the brand’s approachability was a clear parameter to work within, which also helped inspire the design process. This was a great opportunity to not only create a platform and webflow that brings the website to life but also to integrate and amplify the playfulness that has become so synonymous with their brand and target market.
Through the power of motion, video, and animation, we incorporated some fun characters for kids and big kids alike to explore, click on, and engage with.
Develop
To improve functionality and the user experience, we updated and evolved content throughout the site. From new site maps created to self-bookable holiday cottages being integrated into the CMS and CRM systems, the Troop was tasked with overhauling and simplifying the customer’s journey, keeping content engaging, and reducing the number of clicks to purchase.
One area that showcases the website is the Attractions pages, which provides multiple perspectives, giving their potential customers the ultimate insight into their day out in the countryside.
To improve brand consistency, the Silverback® Troop also crafted, created, and updated copy throughout the website. In order to align with Fishers Farm Park’s tone of voice, we kept the copy punny, funny, and farmy throughout.
Deliver
We continue to work with Fisher Farm Park as their Creative Partner, helping to ensure that seasonal events added to the website are in line with brand guidelines and project objectives.
The new Fishers Farm Park website provides users with a fresh, clean, and clear way to plan the best family day out. Click-throughs reduced, revenue increased. Cock-a-doodle-do!
