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Surrey Swimming Pools

New site making a splash!

Brand Strategy
Visual Identity
Brand Activation
Digital Rollout
Digital Marketing
Other Services
Surrey Swimming Pools logo overlaid on a garden swimming pool with a person diving in

Silverback are ‘The Dream Team’. From the 1st design meeting we were made to feel like their number one customer. They understood our vision immediately and strived to make it even better than we could have possibly imagined. Communication was amazing, the plan and time line was set to launch the site on the 1st sunny spring day and they made it so. The website has been live for 2 months and has paid for itself already. Enquiries are up, traffic is great, and the amazing compliments I get about the website leave me with a grin on my face.

Thomas Ransome

Director

Surrey Swimming Pools swan logo icon on a navy blue background
Drone view of a rectangular swimming pool with stone patio surround and curved hot tub seating area

Discover

Surrey Swimming Pools have been building and maintaining swimming pools in and around Guildford and the Surrey Hills for over 60 years. They approached Silverback®️️ for a brand refresh and an engaging and dynamic website to showcase their stunning builds and the range of services they offer.

Three mobile screens showing the Surrey Swimming Pools website wellness, project case study, and services pages

Design

The site was custom built for Surrey Swimming Pools, with scroll animation and a set of iconography to amplify their process of design, build, maintain. We reinvented their website and let imagery become the main focus, and evolved their brand by using their logo as an overlay for added dimension to the page.

By simplifying the site we made it more user-friendly and much more effective to display their products, process and services with a streamlined navigation bar.

Laptop screen showing the Surrey Swimming Pools website homepage with 'What we offer' and 'Our process' sections

Develop

Throughout the project we got to know Surrey Swimming Pools specialities and range of services on offer, we worked closely with the team to create the site, collate imagery and copy. This all came together with the use of movement and video, which makes this site enjoyable to scroll through, whilst informing the user.

Outdoor swimming pool in front of a traditional Surrey country house surrounded by mature gardens
Water poured over hot sauna stones, creating rising steam

Deliver

We really love the sophisticated and sleek style of this website, with a thoughtful amount of detail throughout. The work that SSP do really deserves to be displayed in a beautiful way, and this site really does that.

If you’re looking for help revitalising your brand identity or a web refresh get in touch below today!

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