Ah, social media. The playground and the proving ground for brands and businesses alike. It’s a wild world out there, but the consensus is, if you’re not on social media, you’re missing out – big time!
You have to be in it to win it
In today’s digital marketing world, social media is the window into your business. Whether that’s formal updates to your LinkedIn connections or a fun and friendly peek into your company culture via Instagram, customers want and expect to see you in their feeds.
“But we just don’t have the time”
Oooh, if we had a pound for every time we heard this! We’d have… many pounds. It’s not always easy to find the time or expertise to keep your social media feeds alive. Perhaps your in-house marketing resource is tied up on other things, maybe the CEO doesn’t see the value in “messing about on Instagram”, or it might just be that you don’t know where to start.
Social media is a beast, and the idea of joining an entirely new platform can be a little daunting, however well defined or well established your brand might be. Not to mention the commitment.
It needs a lot more than a couple of minutes’ attention while you’re sitting on the loo.
Invest in expertise, look for a return
Now, back to that grumbling CEO who doesn’t know their Reels from their Reposts. We understand their hesitation. As we said, social media needs to be a big investment if you’re going to do it properly, but you’re going to want to see some kind of return. That should be tangible, meaningful evidence such as sales, conversions or sign-ups (NOT followers, likes or views – they’re, for the most part, vanity metrics).
So, get to the point, will you do it for us?
Well, yes. Let’s break it down into the who, what and why.
Asset design
Yes, we absolutely do this. And it makes perfect sense if we are already the designers and custodians of your brand identity. We would love to produce a beautiful collection of social media assets for you.
Day-to-day posting
Yes, we do. As a brand and communications agency, we offer day-to-day social media management as part of a broader, strategic approach to your brand. This includes planning, creating, scheduling and managing content in a way that aligns with your wider messaging and objectives.
While some tasks, such as high-volume community management or always-on reactive posting, can be highly specialised, we handle social media in a considered, purposeful way that prioritises quality, consistency and impact.
Where a client requires intensive, round-the-clock engagement or platform-specific tactics at scale, we can also collaborate with or recommend specialist social media partners to complement our work.
Campaign strategy
Yes, we can help here. We often design and deliver campaigns for our clients, so it’s sensible that we help you plan out your strategy and define how it rolls out across various platforms, including social media.
Paid social
Yes, we can help here too. That’s because we have Rachel, our in-house Digital Strategist and all-round paid media and PPC genius. She has great experience in this space and can help you with budgeting, targeting, segmentation, analytics and various other big words.
So, if you’re running a campaign and you’d like to put a budget towards it, that is absolutely something we can work together on. If you’re looking for highly specialised or large-scale social media management, we may recommend working alongside a dedicated social media agency.
We believe in partnerships
Why? Because we care, and because your agencies should be talking. When we’re the brains behind your brand identity, there’s real value in aligning us with the team responsible for your day-to-day social media execution.
That might be a quick call or a more structured handover, but the goal is the same: ensuring your brand is fully understood and your design assets are used correctly, consistently and confidently.
So, to summarise: we understand social. We get social. We live and breathe social. We can manage your social channels as part of your wider brand and communications strategy, and where specialist support is needed, we work collaboratively to make sure your brand shows up exactly as it should.
Think of us as more of the Creative Director who sets the direction. Or the Ad Planner who manages the strategy and the budgets. They’re the hats we wear, and if we can help you with anything we’ve mentioned, then please do get in touch.
Who doesn’t love a gorilla in a hat?
