Should we share common values with our agency?

If you know Silverback® you'll know we're big on values. But why is that? What does it have to do with brand, design and communication?

Everybody needs values

Whether you know it or not, you have a core set of values. In the context of a client-agency relationship, values tend to form an important invisible handshake that signals a clear understanding that each party is dealing with "good people".

Why it's more than just "good vibes"

Research around "value congruence" has proven that shared values have a positive effect on creative quality, team efficiency and commercial performance. Shared values build trust, lead to clearer briefs, longer relationships and better customer outcomes.

A 2025 loyalty study showed that 89% of US customers support brands that share their values.

The Silverback® Rules of the Jungle

Bold: We're courageous and we take risks. Collaborative: We are stronger with our clients' creativity. Genuine: We genuinely care about every little detail. Instinctive: We know what is right for our clients. Playful: We don't take ourselves too seriously.

Values are the feelings and behaviours that are key to getting good work done. And we love nothing more than getting good work done.