Harwoods Group
New on-boarding design boosts job retention
We believe it’s added enormous value to the new starters and leads the way in our industry… Silverback’s insight, creativity, professionalism and natural rapport with their clients made it a pleasure to partner up with them.
Archie Harwood
Director, Harwoods Ltd
Discover
Harwoods Group appreciated the importance of staff retention and making a good first impression. We were delighted when the high-end car dealership asked us to design their new starter materials. They needed to look professional and slick, whilst appealing to a broad range of employees and conveying the friendly, family feel on the business.
Design
We learnt quite quickly that, like many businesses in this industry, Harwoods historically had a high turnover of staff. Together, we created a suite of materials, including a Welcome Pack, a Log Book with easy ‘Pit stops’ along the way to track their Induction Journey for the first 6 months and a Support Guide for both the Line Manager and Buddies to help them mentor and monitor their progress. We used a mixture of aspirational images as well as photography of employees to make the materials feel achievable.
Develop
The design was clean, simple and functional and was an immediate hit with the new starters and line managers. A lot of focus went into the content of these on-boarding materials, in order to make these as effective as possible whilst giving a lot of information in order to make staff feel as comfortable, engaged and as well-informed as possible. Layout is also a huge factor and a lot of planning went into deciding the best way forward.
